Objectif de la formation
Le MSc en management international de KEDGE explore les facteurs culturels et géopolitiques qui constituent l'environnement international. Il recrée les complexités de cet écosystème mondial en mutation permanente. Son objectif : apprendre aux futurs cadres commerciaux à être, non pas uniquement des négociateurs, mais également des business developers, capables d'intégrer dans de multiples domaines des connaissances diverses : stratégie, marketing, géopolitique, juridique, finance, supply chain...
Description de la formation
SEMESTERS 1 & 2
INTERNATIONAL ENVIRONMENT & GEOPOLITICS:
Economic and political challenges related to international business in their historical, political, social and cultural contexts.
CORPORATE STRATEGY & NEW BUSINESS MODELS:
Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.
MARKETING & INTERNATIONAL NEGOTIATION:
Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).
Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.
INTERNATIONAL BUSINESS LAW:
Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.
SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION:
Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.
INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH:
Basic concepts related to human resources, communication skills and personal management. Online simulation game with foreign universities.
Operations Management (Focus on Wine Industry)
Doing business in Asia, Africa, India, Europe & Middle East
FRENCH TOUCH TOUR
The 'French Touch Tour' is an exploration of French "savoir
- faire" in different industries. With its innovative and balanced pedagogy based on conferences from professionals and academics, company visits and export market surveys, it aims to promote the French know
- how of export
- oriented SMEs.
FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.
CASE STUDY: EXPORT MARKET SURVEY (part of French Touch Tour)
All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.